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Value
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The shade (darkness) or tint (lightness) of a color. Also called brightness, lightness, shade and tone.
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Variable Data Printing
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A form of on-demand printing in which elements (such as text, graphics, photographs, etc) can be changed from one printed piece to the next, without stopping or slowing down the press, using information from a database. For example, a set of personalized
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Varnish
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Liquid applied as a coating for protection and appearance.
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Vector Image
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Scalable images that are saved using a mathematical relationship rather than the traditional bitmapped images.
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Vegetable-Based Ink
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Printing ink made with vegetable oil, such as soybean or corn oil, rather than petroleum. Soy and other vegetable-based inks help prevent air and water pollution. They also give brighter colors and rub off less on the reader's hands.
Vegetable-based inks significantly reduce the amount of VOCs (volatile organic compounds) released into the air during printing. TigerPress uses Vegetable-Based Ink.
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Vehicle
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A combination of varnish, waxes, dryers, etc., which contains the pigment of inks and controls the flow, the drying and the adhesion of the pigments to the printed surface.
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Vellum
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A finish of paper that is rough, bulky and has a degree of tooth.
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Velour Paper
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A term given to papers that are coated with an adhesive and then flock dusted.
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Verso
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A term given to the left-hand or even-numbered pages of a book.
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Viewing Booth
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Small area or room that is set up for proper viewing of transparencies, color separations or press sheets. Also called color booth. See also Standard Viewing Conditions.
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Vignette
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A photo or illustration, in which the tones fade gradually away until they blend with the surface they are printed on.
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Vignette Halftone
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Halftone whose background gradually and smoothly fades away. Also called degrade.
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Virgin Paper
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Paper made exclusively of pulp from trees or cotton, as compared to recycled paper.
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VOC
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Abbreviation for volatile organic compounds, petroleum substances used as the vehicles for many printing inks.
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